It seems that Google are trying to integrate as many of their products with Google+ to provide an improved user experience. This is good news for those of you who use Blogger as this is the latest addition to be linked to Google’s social network. So what benefits will there be to replacing your Blogger account with Google Plus?
Primarily, your readers will be able get a better sense of who you are as the author behind the posts they read. Anyone who has you in their Google+ circles will also be able to see your posts in the Google search results with a message stating that you have searched the content:
Replacing your Blogger account with Google+ will automatically opt you into future integrations that will be introduced between the two products. There have been hints that these integrations will be social ones that were originally planned (or even tried) for Google Friend Connect so it will be interesting to see what is released and whether they benefit bloggers.
If you wish to link the two products then simply login to your Blogger account and switch to the new (draft) interface, you should see a prompt to connect Google Plus in the top right corner similar to the picture below:
There is one negative aspect to this connection of products though which is actually the reason Google have given everyone the option to integrate the products rather than simply force the process. Bloggers who use pseudonyms may have difficulty establishing the link to Google+ due to the “real name” issues everyone is currently complaining about. There were mentions at the Web 2.0 Summit that this issue may be addressed but recent events have made this look doubtful, I recommend that those of you who use pseudonyms to hold tight in the mean time to see what happens.
It’s a shame this feature isn’t being introduced to 3rd party blogging companies too as this blog is written in WordPress 🙁